Falsecast
Problem:
Fly fishing is an unaffordable hobby with many barriers to entry.
Solution:
I created a fly fishing brand focused on affordability and accessibility while maintaining the refined image of fly fishing.
Identity
Clear Space
Product Mockups
Product Tag
Reel Box
Shopping Bag
Storefront and Signage
Website (Landing Page)
Micro Campaign: Into the Current
The concept of this campaign is to be a community event that introduces people to both fly fishing and the Falsecast brand. It allows people to rent Falsecast gear to fish for three hours. Gear will also be available for purchase at this event. The intention is to allow for an easy entry point to a hobby that can seem intimidating at first.
