AI Pollution

Problem:

AI has created an increased demand in data centers to power their algorithms. This new demand creates a substantial environmental risk as they are being implemented currently.

Solution:

A minimalist wordmark that plays on the idea of an industrial smokestack as the “I” in AI. There are 3 variations of the mark, each is meant to represent 3 different ways data centers are harmful. The variations represent air pollution, stress on electrical grids, and water pollution.

Identity

Poster Series

Spray Stencils

T Shirts

Social (Owned and Paid)

Social (Owned and Paid)

Previous
Previous

InContext

Next
Next

Maya Pitaya