Vespa
Problem:
Create an updated brand and brand position for Vespa mopeds.
Solution:
New branding that focuses on the history and definition of Vespa. Vespa is a proudly Italian brand which translates to “wasp” in English. So, the solution is a mark focusing on the “V” where the abdomen of a wasp can be seen in the negative space of the “V.”
Identity
Brand Manual
